It is now time to put your ROI to the test by expanding your sales platforms to include Twitter. While Twitter did initially test the service a year ago, it is finally ready for release across the US, thanks to its partnership with Stripe.
The partnership came after the social media tested the public’s response to buying throughout the site. Its initial testing was with a small selection of brands. However, it is now available for all brands. Twitter partner Stripe has commented saying:
“…an API for stores to publish their products, and for apps to read them. Relay makes it easier for developers to build great mobile e-commerce experiences, and for stores to participate in them.”
Like every other element of marketing, branding and selling online, it is important to keep up to date. Selling through Twitter is a new way to engage with your audience and drum up sales. Your potential reach on Twitter is far greater than on any other social media.
On Facebook, your post’s position on your audience’s news feed is based on complex algorithms, Twitter is much more straight forward. Your reach on Twitter is entirely dependent on how many followers you have, how often you post, and how well you use hashtags.
If you think that Twitter’s new buying service does not affect you and your company, you couldn’t be more wrong. Research has shown that eCommerce account for 7.2% of all retail sales. Twitter’s in-app selling will only see this figure rise.
So what will the experience be like? Users scrolling on their feeds will see photos of the product for sale along with your caption above it and the price and a ‘buy’ button below it. To get started as a seller, all you need to do is set up a selling account on Stripe.