It is no secret that everyone wants to come out on top of any rating system, and Klout is no different. Online, everything is a competition, who got the most likes on Instagram, the most favourites on Twitter, the most share on Facebook. It is only natural that more than a few people are keen to find out their Klout score.

Klout is a scoring system that creates a numerical value using a precise algorithm and your social media, in a nutshell, it is a way to compare how popular you are to your competitors. Your popularity is measured on a scale of 1 to 100, 100 being a global influence and 1 being little.

Joe Fernandez, Klout’s CEO claims that the scoring system was created to give brands and companies the opportunity to learn and communicate better. Beyond offering a popularity based score, Klout plans to develop and provide a company’s new products to a figure of high influence to test and evaluate publicly.

In order to have a higher Klout score, it is important to link accounts, not just Twitter and Facebook. The idea for the scoring came after Fernandez’s jaw surgery in 2007. During this time, he was heavily reliant on social media platforms to communicate and discovered the power and influence of brands, companies and individuals.

Since 2007, Klout has become globally recognised, and with this recognition it has accumulated skeptics. Fernandez has replied to criticisms stating that those who dismiss Klout are those who check their score the most often.

Regardless of how you feel about social popularity, it is undeniable that Klout offers a fantastic opportunity to find out how others perceive you. Fernandez states that everyone cares about their reputation and how they are identified, Klout is here to help.

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