This is one thing that you should not underestimate; it has the potential to be very dangerous for high-quality content creators. Your first impression that it is harmless and not a concern could not be further from the truth.

Even if you don’t consider yourself one of the most technologically gifted people, you are probably still able to spot click bait a mile off. If not, take a quick look at any social media site, and it won’t take you more than a few minutes to spot one.

What they do is offer a scandalous, eye-catching line to get people to read their article or watch their video. The catch is that the top line they offer is misleading, and people don’t get the interesting story they were originally promised.

Some sites, like Buzzfeed, have turned this practice into an art form, with themselves at the top of the chain. So why are websites resorting to these tactics? Quite simply, their page views go throughout the roof.

Seems pretty harmless right? Other than the fact click bait is unbelievably annoying it poses a serious risk to writers who create high quality, share-worthy content that rely on social media to drive their page views up.

Since click baiting became a major problem, social media users have become sceptical and untrusting of top lines. This means that less and fewer people are clicking on shared articles and the people who are feeling this change the most are the content providers.

To try and tackle this problem Facebook, the lead player in social media, is now penalising anything that classifies as click bait.


Chatty Imp are a social media marketing and advertising agency based in the Midlands, UK. We have just one aim: to help your business grow through the use of social media.

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