Here are our quick tips to writing quality content quickly and efficiently.
1. Make it conversational
I’ve always found that a good way of getting content down is to write as if I’m having a conversation with a friend. Even though this often ends up with me having pages of essentially me rambling with no real structure or flow, it does mean that I’ve got all my key points down and it’s taken me a lot less time than agonising over every bit of punctuation or grammar. By letting it ‘roll off the tongue’ at least I have a first draft and now I can move on to trying to re-arrange my content into a structured piece.
This can also help with the tone of your content. Yes you want the information on your website to be professional, but if you make it sound too ‘salesy’ then people switch off. On the other hand if you have a more conversational style, then your customers find it much easier to understand and are far more likely to become interested in your product.
2. Be honest
Honesty is always the best policy. I find that people immediately switch off when they read something which sounds ‘manufactured’ or ‘phoney’. Don’t bombard your customer with hyperbole about how good your business or product is. The best way to engage people is to simply tell them the truth, and then let them make their own mind up.
Not only is it morally and economically beneficial to be honest, but it also saves you a lot of time as well. Being honest means you don’t really have to over think what you are writing. Instead trying to hype your business takes a great deal longer to do. It is much important that you can get your content out there as soon as you can.
When you next sit down and decide what you want to write on your website, try and think of it from the user’s perspective. Think about yourself when you are making a buying decision, or perhaps even just researching something.
You need to start thinking about typical questions that could be asked in relation to your business, its products and its services, then create content that answers these questions. This means you can think more openly about your content and you’ll find it far easier to come up with new ideas for your website.
3. There’s no shame in getting others to help you out
It can often be a good idea to build a small network of people around you that can read and write proficiently. The more people you have around you that are willing to help, the faster you can get your content out there and the more efficient as a result you’ll be.
When I have completed a draft, I usually ask my boss to take a look at it there and then. It’s good to a fresh pair of eyes to take a look at it so that they can spot any mistakes that you might have missed. I often choose to email it to several colleagues who I know to have a keen eye for spotting errors in work. The kinds of things you need to know are ‘Do you get the general gist of the article’, ‘Did I get the tone of it right?’ and ‘Please include any appropriate grammar or punctuation changes’, I’m always astonished at what I miss.
Make sure the people you email will be able to reply with feedback to you as soon as possible. If you don’t then this will delay you being able to publish your content.
Most important of all you need to pick people that you know have the ability to suggest the proper edits and whom you can trust to be completely honest with you. It’s no use asking people who won’t be honest for the sake of not wanting to upset you. It’s better hearing that you’re content isn’t up to scratch before you publish it by a colleague, rather than being told afterwards by a client.