Get ready for Youtube Red, a monthly subscription service to stream music direct to your smartphone. This new service will be made available to users in America on Wednesday the 28th of October, it will later become available to the rest of the world.
The app will offer an ad-free listening experience for its subscribers for just $9.99, or $12.99 for iOS users. The extra charge for iPhone users covers Apple’s in-app purchase tax. The new service will replace Google Music Key, providing users with an effortless way to listen to music on the go.
Youtube Red will not be an app on its own, it will be part of the pre-existing youtube app and Google accounts. Youtube have also announced another music related app which they hope to release in the near future.
Creator’s of content will receive “the vast, vast majority of revenue.” Youtube has managed to sign major creators onto the service with the incentive of ad-free listening.
Both of the new phone services are designed to be simple and straight forward for easy use. The YouTube music app closely follows the company’s strategy focused around YouTube Gaming and YouTube Kids.
One Youtube’s main reason behind creating the music streaming service was to defuse traffic. By creating a variety of niche subcategories, the app itself does not become bloated.
If you join the service, you will be able to make use of Youtube Red and the broader streaming category for the same subscription fee, either $9.99 or $12.99 depending on your phone.
Youtube Red will also let you watch videos offline and will even make you an online mixtape based on your music preferences.
At such a low price Youtube has posed a serious threat to both Spotify and Apple music, and it can offer so much more in terms of media. While Apple Music and Spotify are trying to make waves and break into video, YouTube has been mastering this art for over a decade.