2014 was the year of the Scotland independence referendum, the Football World Cup, and the Ukraine crisis. Oh, and Facebook’s organic reach drastically sinking.
Visit almost any website and there will be adverts, probably those relevant to you and what you have been searching – these companies will be paying for your attention. This isn’t natural and any small business is not likely to be able to afford this web presence.
Facebook has been a useful tool for small businesses to overcome this in the past. Appearing on news feeds through likes, comments, and general interaction has given smaller firms attention.
However, the recent plunge of Facebook’s organic reach (individuals seeing content about your page, not through advertising) should cause any small business a headache, right? Not necessarily, here is how your business can compensate for the fall:
SEO, or Search Engine Optimisation, is the act of improving the ranking of your website in search engines. Think about your website and its products or services, and consider what you would search for if you were looking these. Don’t be verbose – in this sense be as obvious as you can be with your use of language.
Distinctive methods of drawing attention to your business are a really effective way to make potential customers aware of your company, especially on social media sites such as Facebook, Twitter, and Google+, all of which are free to use. What makes you notice other companies on these websites? It’s not them being monotonous. Be amusing, be unique, relate your business to what is trending in the news, just don’t be a bore!
Building a large following (they needn’t be typical clients) will alert people to your business’s existence, and when they need that something, they will think of you.