Google+ is often seen as the laughing stock of social media; when you compare it to Facebook and Twitter, it’s not difficult to understand why. A lot of people seem to be under the impression that it is relatively superfluous and still too tied to Google, but the platform does have a lot to offer you.
One of the main things that Google+ has to offer you is that a decent page is likely to show up extremely well in search engines.
If you want to get started with your Google+, account the first thing you will need to do is create a personal Gmail account. This won’t be the be-all and end-all email account that you have to create multi logins for your staff, you will be able to come back and change it at a later date. At this point you just have to select an owner.
Once you’ve done this, you will then get to start personalising the page. You will get to choose the sort of page that you will be running.
If you go with a brand page, you’ll be asked to pick the page name and enter your website address; if you choose one of the other two alternatives, you’ll be taken to a page where you’re required to type in the name of your company.
The more information you put on your profile, the better, this applies when it comes to contact information. Include as many phone numbers and email addresses as possible and include job titles so people know the best person to contact.
After you’ve filled in the necessary fields, you may see a banner telling you that you’re eligible for a custom URL. If so, you’re a lucky person, and you should take advantage of this, if you’re not sure what this is, it means your URL will be specific to you instead of a random combination of letters and numbers.
Your page is now ready to go, so start sharing your fresh and original content. The more regularly you are posting, the quicker your brand identity will grow as well as your audience engagement.