Has setting up a Facebook page been something that you’ve been avoiding? It can be a daunting task if you’re not sure where to start. Perhaps you’ve just never had the time, luckily for you the process has never been easier so now there’s no excuse to put it off.
1) Select a category out of: local business place, company, brand/ product, public figure, entertainment or community. Once you have chosen one of these categories you will find that each of them has their own set of subcategories.
You are not forever bound by the type of account you create, you can change it an unlimited amount of time. You will, however, lose your reviews, map and check-ins.
If you are unsure which group you belong in, a basic outline of them all should help you decide:
The local business place category is designed for shop owners who are centred around a physical address. Marketing on Facebook will let more and more people know about your business, what you do and where you are.
Similarly, the option for company account is perfect for business owners of a company whose existence is in no way location-dependent. This could be because the company does not require a shop, such as online shopping, or it could mean that the service your company provides is internet based.
If your business is centred around a product, it should be no surprise to you that the best category for you is the product and branding option. This option is ideal unless you’re also looking to promote a single location.
If you are attempting to mark yourself or someone else, then you will be needing the public figure category. You should think of this category as ‘selling people’ not literally but you are selling their image to the consumer, much like you might market a product.
If your page is related to cultural elements such as: books, films, television, magazines or music then you should select the entertainment category. This could be considered to be the most confusing and least defined category so before selecting it, really have a look and think about whether you may be better suited to another option.
Finally, there is also community. This category can also be fairly confusing, but if you don’t identify with any of the other groups then you belong to the community or cause group.
2) Once you have done this you will then fill in your company details. The instructions of how to do this are step by step and very simple. You will also be given the chance to specify your preferred page audience so Facebook knows who should see your page.
3) You now have an official Facebook page, well done! At this point it is a skeleton that you will need to flesh out. If you go to ‘edit page settings’ you will be able to select more settings that will further identify your page.
To keep your page safe it is advised that you do not give the admin details to anyone, admins have full control of your page, including the power to remove you as an admin. If you are removed as an admin there’s no way to add yourself back, only an admin can.
4) Personalise the site with a cover photo. The cover photo is an 851 pixel wide by 315 pixel tall image that appears at the top of your Facebook page.
5) Call-to-Action button next to the Like button. You can customise this button with whatever fits your account’s needs such as: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up or Watch Video. You can link each of these actions to a specific URL where the action can be completed.
Now that you’re up and running you should be posting updates. This will promote your page. If you’re not sure what to post you should also experiment with a variety of photos, text, videos and links.