Based in the heart of England, The Naked Marshmallow Co. produce beautiful handmade marshmallow in a range of unique and delicious flavours. All of the firm’s flavourings and colourings are natural, and only use the highest quality, essential ingredients.
We were tasked by The Naked Marshmallow Co. to increase the engagement among their fans and followers, and to drive sales through their e-commerce store. We came up with the idea of, and implemented a Facebook Live game: which involved a giant ‘tumble tower’. People then had to follow a series of instructions to keep in with the chance of winning a prize before the tower tumbled. The people who watched and engaged with this Live content were then re-marketed to for a number of days after the activity, in order to prompt a purchase.
Over 4,000 clicks to the website were generated just from the Facebook Live and subsequent ‘nudging’ ads alone. As a result, a significant amount of sales and profit for the brand were achieved.