With nearly 50 billion web pages, it may be intimidating for any new businesses looking to build up a following. Marketing is highly reliant on engagement, the most successful pages have established relationships with their followers, so take their lead.

You aim should be to develop a relationship with each of your page visitors, this will give them a unique experience and they will be more limey to be loyal to your brand. They will also come to view you as the industry authority and trust what you have to say. Search engines watch for this type of engagement.

Blogging is an ideal platform for anyone starting out, it offers SEO tactics that all websites to build their brand, traffic, and reputation. One of the best ways to be successful in blogging is to be regularly posting high quality content, this will keep visitors coming back as they can rely on being able to find something new.

Fresh content will also show up better in searches. Search engines aim to provide users will the most relevant information that they can, this means that up-to-date content is favoured, even if the topic is similar, if not the same.

Search engines also rely on key words and tags. Tagging gives you the opportunity to highlight key words or phrasing that identify your article, even if these words may not actually appear much in the piece.

In order to maintain a successful blog, you will need to be dedicated, determined and it will require a budget. The best blogs are the ones that: identify key words in tags, keep an organised editorial calendar, have a pool of writers, optimise SEO, link and cross-link and post through social media channels.

Blogging provides you with the opportunity to be more creative and interest your clients. The additional pages do not just make your website look more complete, they can also boost SEO and engage your visitors.

Chatty Imp are a social media marketing and advertising agency based in the Midlands, UK. We have just one aim: to help your business grow through the use of social media.

To get a free consultation with a member of our team, please get in contact.