A website is the hub of your online presence, without a really solid brand online; your business will sink into the pit of failed businesses. Follow these five tips to make sure your business has a great online presence throughout its website.
1. Get the basics right
When a customer visits your website, it should be instantly clear who you are and what services you provide. It’s a relatively simple tip that, surprisingly, gets forgotten.
Therefore, your homepage needs a clear and straightforward message that explains the purpose of the site, which all visitors can understand.
This will also help search engines categorise your website for appropriate keywords and phrases.
2. Content is King!
Creating a website that looks awesome is great, but if it’s full of old, irrelevant content then current and potential customers aren’t going to come back anytime soon. Your content is the single most important aspect in increasing customers.
Therefore, your content needs to be displayed in a simple and clear manner so that it can be easily accessed by visitors. The content also needs to be kept up-to-date so that people don’t get bored reading the same articles over and over again. Keeping your website fresh is also good for increasing online reputation and exposure.
This can also be achieved by using keywords that are relevant to your business and industry in your page titles, headings and meta tags so that your potential customers can find your website.
3. Easy to navigate
This is essential. If customers are unsure of how to use your website, then they’ll simply leave and try another company. Therefore, your website needs contain well-structured pages and clear navigation tabs that lead visitors to relevant sections of the website.
It’s important to organise the information on your website in a simple and structured way. In many cases, adding sub-pages to the top navigation will be the best option for organising your information into specific categories.
4. Make it interactive
For your website to truly engage your customers, it needs to be interactive. Making your website interactive (by creating links to share on social media sites and adding comment boxes for example) means that visitors will have a better user-experience on your site. This will lead to more people using your website and increasing your customer base. Being interactive is also a good method in doing market research on your customers as you can create surveys which ask visitors questions.
5. Be mobile friendly
An increasing amount of people browse their internet through their phone or tablet. Therefore it’s a good idea to make sure that your site operates well on a mobile browser so that people don’t get frustrated with having to zoom in and swipe back and forth to read your content. A website that can be used well on a phone also gives the impression that you are technologically competent and know what you’re doing.