A common problem you might come across when posting content is you feel it goes unnoticed. Your audience’s news feeds are constantly loaded with information, so how can you make yours more meaningful and successful?
These are some basic tips that could help you develop you content:
1: One of the important boxes you should be able to tick off is multi-platform. The more people you reach, the more success you are likely to be. With this in mind, you should be making the most of your mailing list and what different forms of social media have to offer you.
For each of your social media accounts, you should also be posting content with consideration for it being shared. Make it as easy as possible for content to be shared. The more shares you get the further you will be able to create connections with your audience and build brand recognition.
2: Every time you post something, you are given the opportunity to learn. With every post, you will have access to statistics that will directly tell you how successful you post has been. Always keep an eye of what works and what doesn’t, where you get the most share, the most retweets and the most likes. However, watching your statistics is pointless unless you respond to them.
3: A great way to forge a relationship with your audience is to crowdsource content and ideas. Social media offers both you and your crowd the chance to communicate on a level that would otherwise be impossible. The better the bond between you and your audience, the more loyalty they will feel to your brand.
If you start to provide content that your followers have been asking for you will begin to strengthen your relationships. Not to mention that your audience could be offering you some great ideas and it would be a shame not to take advantage of them.